Select Keywords for your SEO

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The key to content optimization for SEO is matching one keyword to one page in a methodical and disciplined manner.

Make a seed list of the words that will be used on the page. Think of as many synonyms as possible and record them in a Word doc or Excel spreadsheet.

Next, check out competitors’ sites to see how they refer to their products.

Especially note category names in the navigation, title tags, and words used as anchor text in links

Now you need to get help from keyword tools: Google’s free AdWords Keyword Tool, or other reputable keyword tools include Wordtracker and Keyword Discovery.

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