- Provide compelling content or something of value - Each page in your website has something valuable to offer
- Avoid sleazy elements - Don't distract your visitors with blinking or scrolling text, animated GIFs, or auto-loading sounds
- Avoid pop-up windows
- Don't use image backgrounds
- Make it easy to find stuff
- Minimize clicking!
- Limit page length to 2 screen full, or 6-7 screen full for articles
- Include a menu on every page
- Compress your image files
- Don't let flashy multimedia to ruin your web site
- Don't make your page too narrow or too wide
- Use contrasting colors or simple backgrounds to make your text easy to read
- Make the text large enough to read
- Increase the line spacing(leading) to improve readability
- Make links blue or underlined, or both
- Don't underline words if they are not links
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